It's no secret

CELEBRITY SELLS.

In a cluttered media environment the power of celebrity really can make a difference. Using the right celebrity/influencer can increase your audience, enhance your message, improve recognition, strengthen desire and build trust and credibility.

Succeed in the Changing World of "Celebrity"

The world of celebrity is fast paced and ever changing. Think back to…

5 Tips to Book the Right Celebrity

Here are our 5 simple tips to help you book the right celebrity: 1. Who…

Celebrities We Have Worked With

Over the years we've booked literally hundreds and hundreds of…

The Casting Agency

We’re a small, dynamic celebrity booking team with a reputation for securing some of the biggest names in film and television. Led by two experienced talent producers, Alka Johnson and Freyni Johnson, we've been helping companies find the right celebrities/influencers for their projects for nearly 20 years. We're a friendly bunch who are well connected, full of ideas and very knowledgeable on all things celebrity!

About us

How it works

We've booked hundreds of world class celebrities, influencers and even royalty, to help our clients deliver their vision across the globe. Here's how...

Phase 1

Discovery

Tell us about your project (eg. date, location, budget etc) and what you'd like the celebrities to do. We'll then chat about how we can help and, based on your requirements, come up with a list of celebrity suggestions to match your brief.

Phase 2

Approach

We'll make the approach to the right people to get quick answers on who is interested and available. We'll also negotiate the best fee and keep you in the loop all the the way.

Phase 3

Confirmation

When you're happy, we'll confirm the celebrity, including date, time, location, contribution and fee. We can help too, with all the paperwork (eg. contracts and riders) and assist with any agreed arrangements (eg. travel, accommodation, hair & make up etc).

Phase 4

On the day

We'll liaise with the celebrity to ensure they're on time, fully briefed and everything runs smoothly!

Your Booking

Tell us about your project and how we can help

Start Booking

"The Casting Agency team showed great charm, perseverance and lateral thinking in booking our series for Sky Arts. I’d definitely work with them again. "

James Buchanan, Series Producer for Nutshell TV

"First Dates: Celebrity Edition was a triumph and had the holy grail of dating shows"

"Capitalize has been working with The Casting Agency across a variety of campaigns utilising their professional consult and insight. The team are a delight to work with and have an excellent breadth of knowledge across the entertainment industry which we have benefited from."

Capitalize Ltd